For more than 30 years, we have built Sun Plus around a simple belief: supplying automotive parts is not just about having the right products. It is about understanding what our customers need and providing the knowledge, service and support that help them succeed.
Sun Plus Co., Ltd. distributes automotive parts and products produced by Sun Filter Co., Ltd. under the FIL brand, offering a broad range that includes filters, wiper blades, suspension parts and automotive chemicals. We aim to make sourcing easier for our customers by bringing a wide selection of products together in one place, supported by the industry experience and capabilities we have developed over the years.
But having a comprehensive product range is only part of what we do. We have always placed our customers at the heart of our business, and that means investing just as much in our people as we do in our products. By continuously developing the knowledge and skills of our team, we can provide professional advice, reliable service and a consistently positive experience for our customers and business partners. This combination of quality products, capable people and customer-focused service has helped us grow and strengthen our standards over the years.
What Drives Us Forward
1. Developing Products Around Customer Needs
Understanding our customers is central to the way we develop our business. We continue to explore, research and develop automotive products and new solutions that respond to changing needs in the market. Supported by our manufacturing capabilities, technology and operational experience, our goal is not simply to expand our range, but to offer products that are useful, relevant and dependable for the people and businesses we serve.
2. Investing in Our People
Great service depends on great people. That is why we continually invest in training and developing employees across different areas of our business, from production and logistics to sales and customer service. We want our people to understand not only their individual responsibilities, but also the products we offer and the customers we serve. Building this knowledge across the organisation helps us work more professionally and provide customers with the support they need.
3. Expanding the Ways We Reach Our Customers
As our business has grown, so have the ways in which customers interact with us. We continue to develop our presence across both domestic and international markets, allowing us to serve businesses of different sizes and build relationships with new partners. At the same time, we recognise that customers increasingly expect to find information, communicate and purchase through digital channels. Expanding our online presence alongside our established offline network allows us to make our products more accessible while supporting sustainable growth for the future.
4. Putting Customers First
Long-term relationships have always been important to us. Rather than viewing our customers simply as buyers, we see them as partners in our business. We aim to understand their needs, provide dependable support and build relationships based on trust. By creating value for both sides, we believe these partnerships can grow stronger over time and contribute to shared success.
5. Maintaining Quality in Everything We Do
Quality does not end when a product leaves our warehouse. It extends to every interaction a customer has with us. Our teams are trained to understand our products and services so that customers can feel confident in both what they buy and the support they receive. Maintaining these standards consistently is an important part of earning the trust of our customers and partners.
The Principles Behind Sun Plus
The name SUN+ also represents four principles that reflect the way we work: Systematic, Unity, Network and Plus.
S — Systematic
We believe good results come from doing things properly and consistently. Across our operations, we plan and manage processes systematically, from production and quality control through to customer service and logistics. Our products undergo quality checks before reaching customers, while our employees receive ongoing training to maintain professional service standards. On the logistics side, we select appropriate delivery solutions to help ensure orders reach customers reliably and on time. Bringing these processes together helps us maintain consistent standards across the business.
U — Unity
Our people are an essential part of Sun Plus. We encourage collaboration across teams and aim to create a culture where people support one another and work towards shared goals. For us, unity is about more than simply working together. It is about creating an environment where everyone understands the part they play in moving the company forward.
N — Network
Strong relationships are at the heart of our network. We work to build lasting connections within our organisation and with our customers, distributors and business partners. Our teams are encouraged to listen, understand customer needs and provide attentive support throughout the relationship, including after-sales service. We believe the strongest networks are built not only through good service, but also through integrity, honesty and mutual trust.
+ Plus — Positive Thinking
The “Plus” in Sun Plus represents the positive mindset we encourage throughout our organisation. We want our people to approach their work with openness, initiative and a willingness to find solutions. By creating a supportive and positive working environment, we can help our teams develop, collaborate more effectively and contribute to the continued growth of the business.
More Than a Supplier
After more than three decades in the automotive parts industry, one thing has remained constant: our business is ultimately about people. Products, technology and distribution will continue to evolve, but strong relationships, knowledgeable people and dependable service remain just as important.
As we look ahead, we will continue to develop our products, strengthen our network and invest in our people while staying close to the customers and partners who have grown with us. For us, that is what it means to put service at the heart of Sun Plus.
